It is easy to be sucked into beautiful crib accessories when walking through stores, pouring through magazines and websites with gorgeous linens and pillows. BUT, advertisements for infant cribs depict an unsafe sleep environment and ignore established crib safety guidelines. Longtime guidelines established by the American Academy of Pediatrics (AAP) were established to protect against SIDS and other sleep-related deaths. They do not make for the most marketable photography and displays. For more information read the study, “Safe Sleep Guideline Adherence in Nationwide Marketing of Infant Cribs and Products.”
Improvements have been made over time, but the study found that nearly 40 percent of current advertisements that depicted sleep environments for children 1 year or younger failed to adhere to safe sleep recommendations. Accessories like bumper pads and soft bedding, both associated with Sudden Infant Death Syndrome and other sleep-related deaths, are pretty but not considered safe by the Academy of Pediatrics. The AAP first released recommendations in 1992 that all infants should be placed on their backs for sleep, followed by expanded guidelines in 1996, 2005, 2011 and 2016.
We encourage parents to follow the sleep guidelines established by the AAP including no bumper pads, soft bedding, blankets or pillows inside an infant’s crib.